5 Reasons Why Every Small Design Business Needs a Digital Transformation, Right Now!

It’s no secret that the Covid-19 pandemic has had a major impact on almost everyone all across the world.

With the number of confirmed cases as well as deaths increasing at such a rapid rate, health officials and the government authorities have asked people to stay inside their homes and practice social distancing.

As a result, businesses have shut down their physical operations in order to curb the spread of the virus.

And the thing is various businesses such as furniture manufacturers, design studios as well as showrooms have been affected majorly as a result of this pandemic.

So, what’s the solution here?

Should you wait for all of this to end? Or should you improvise?

What if I told you that there hasn’t been a better time than now to begin your digital journey?

That’s correct!

Instead of just sitting back and waiting for all of this to end, it’s time your company paved a way for its digital transformation immediately.

Not only will this move help you survive and thrive in this existing Covid-19 pandemic world, but it will even help you adapt to the fast-changing, Post-COVID-19 technology-powered world.

In this blog post, not only will we take a look at the numerous problems small and medium-sized design businesses such as furniture manufacturers, design studios as well as showrooms are facing and might face in the Post-COVID-19 world, but we will even learn how you can overcome such problems in order to thrive.

Well, then!

Let’s begin.

Top Challenges Faced By Businesses During & Post-COVID-19

Listed below are the challenges we will be taking a look at:

Limitations To Travel

International Trade Shows Cancelled Until 2021

Economy Slowdown

Safety & Business Continuity

Let’s analyse each of the points one at a time.

Limitations To Travel

Covid-19 has been having and will surely have a major impact on how you’ll be interacting with people.


(Source: https://www.pexels.com/photo/shadow-image-of-a-plane-flying-during-sunset-104826/)

Right now, countries all across the world have imposed travel bans, quarantines as well as various other restrictions. These restrictions apply to almost all foreign countries as well as territories.

And the thing is unless the Covid-19 pandemic is under control, chances are that these bans, as well as restrictions, won’t be lifted.

Once the situation gets under control, the restrictions, as well as the bans, will be lifted very carefully. It will take time. However, there’ll definitely be limitations to travel. Various bans, as well as restrictions, will still in place in the post-COVID-19 world.

The Post-COVID-19 world will be entirely different from the one we were used to before.

Various precautions will be taken by the government authorities as well as people themselves in order to limit the spread of the virus and throw it out of this world forever.

As a result of these restrictions, there has been a major impact on the travel sector. Due to this, we can expect the high cost of flight tickets in the Post-COVID-19 world for quite some time.

The travel sector will try to get back on its feet in the post-COVID-19 world. Hence, you should expect to pay a huge amount for the flight tickets in the post-COVID-19 world.

Alongside this, people will be extremely cautious. They might still have their masks on. Various preventive measures such as sanitizers, temperature check-ups might still be in place.

And the thing is, if you head over to a trade or design show in order to showcase your products, you’ll face a hard time interacting with your audience. Maybe, we will witness the number of people gathering at such shows decrease.

In short, you won’t be able to grow your network and make connections as you used to in the past.

International Trade Shows Cancelled Until 2021

Let’s just admit it. No matter how much we will hope for it, Covid-19 will be with us for a long time.

As a result, you can expect any and every international trade show to be canceled until 2021.


(Source: https://www.dezeen.com/2020/03/27/salone-del-mobile-cancelled-decision/)

That’s because government authorities are extremely cautious about a huge amount of people gathering at a single place and avoiding social distancing.

And trade shows are events in which you can expect to witness a huge amount of audience.

However, that doesn’t mean that you should pause your business operations and try reaching out to your potential customers until 2021.

And that’s what digital transformation will help you with.

With international trade shows to be canceled, you can consider it to be impossible until 2021 to get in front of the world in order to showcase your new designs or products.

Economy Slowdown

With almost all of us staying inside our homes, the economy has taken a massive hit.

It’s way worse than anything that we have ever faced.


(Source: https://economictimes.indiatimes.com/wealth/plan/9-steps-to-protect-your-finances-against-recession-in-the-economy/articleshow/70814476.cms?from=mdr)

What this means is that you will face a hard time getting in front of people and selling them your products and services.

Millions of people all across the world have lost their jobs due to the Covid-19 pandemic. People have stopped spending their money on non-essential items.

And the thing is, the countries won’t be able to recover their respective economies in just a single night.

It will definitely recover. But it might take a few months or maybe a few years.

But that doesn’t mean that you should ultimately stop reaching out to more people. All your brand needs is a digital transformation in order to tackle all of these problems.

Safety & Business Continuity

Currently, one of the things you might be looking forward to the most would be your employee’s as well as your consumer’s health and safety.

(Source: https://www.bimco.org/about-us-and-our-members/publications/covid-19-guidelines-for-office-workspaces)

In the post-COVID-19 world, you might need to implement strict measures in order to make sure that no one gets sick or infected.

You will be required to implement social distancing as well as other measures such as temperature check-ups, regular sanitisation in order to avoid anyone getting sick.

Chances are that it might have an impact on your business continuity plan. You will be required to be flexible.

Let’s assume that one of your employees gets sick and isn’t able to come to work. Rather than implementing a leave-without-pay, you need to make sure that he/she’s able to work from his home once he gets well and whenever he/she feels like it.

But for that to happen, you need to adapt to the digital transformation.

Now that we know what challenges small and medium-sized design businesses might face in the post-COVID-19 world, let’s learn why it’s now more important than ever for businesses to pave a way for their digital transformations.

Why Does Your Business Need A Digital Transformation, Right Now?

(Source: https://www.forbes.com/sites/blakemorgan/2019/09/30/companies-that-failed-at-digital-transformation-and-what-we-can-learn-from-them/)

Nearly 34% of the overall businesses have undergone a digital transformation already.

And your business should as well.

Here’s a list of the benefits of digital transformation we will be taking a look at:

  • Clients Are More Empowered
  • Reach Out To Your Target Audience
  • Cost-Effective
  • Convert Your Leads Into Paying Customers
  • Increase Your Brand Awareness

Clients Are More Empowered.

What if I told you that you can reach out to a wide range of your target audience effectively and add value to their lives?

That’s correct!

It’s the era of digitalisation and there hasn’t been a better time to take your business online than now.

Let me tell you something.

Nowadays, your consumers, as well as potential customers, are more empowered than ever.

If they are facing some problems or have doubts or queries, they will head over to Google or any other search engine and look for a potential solution. And if you aren’t able to provide them with one, they would be getting in touch with your competitors.

Google processes approximately 83,000 searches per second.

Don’t believe me?

Head over to InternetLiveStats to take a look at it yourself.

As a design company, you will be providing solution to your prospects as well as customers with the help of your products and services.

That’s the only way you will be able to grab the attention of your prospects and retain back your already existing customers.

But, in order for that to happen, you need to make sure that you are visible in front of them. If you don’t rank at the top of the search engine results, you will be facing a hard time reaching out to them.

And that’s what digital transformation will help you with. With digital transformation, you will be able to build your online presence and attract your target audience from all across the world.

Otherwise, your company won’t survive during these tough times.

Reach Out To Your Target Audience.

If you are are promoting your design products as well as services in front of people who aren’t a bit interested, you’ll be wasting your big bucks.

One of the major benefits of digital transformation is that you can build your online strategy such that you are able to reach out to your ideal clients effectively.

You can reach out to your target audience by targeting demographics, areas of interest, and by monitoring their journey.

And it’s something that can’t be achieved offline.

Cost-Effective Solution.

Let’s admit it. You’d have to pay big bucks in order to attract a wide range of your clients offline.

Another major benefit of promoting your business as well as your products as well as services digitally is that it’s cost-effective.

There’s no more need to spend thousands of dollars monthly on traditional marketing tactics.

Instead, all you need to do is to come up with an effective digital marketing strategy and you’ll soon be attracting a wide range of your prospects towards your design business.

Convert Your Leads Into Paying Customers.

Digital transformation is all about delivering the best possible experience for your prospects and customers in the online world.

That’s how you will be able to achieve success.

That’s the only way you will be able to expand your clients’ reach and boost your following.

According to 57% of the overall marketers, lead nurturing iso ne of the most important aspects that increases the chances of converting leads to paying customers.

Alongside this, you will be able to nurture your audience such that you convert them into paying customers.

Another one of the most important aspects of digital transformation is that you will be able to track your results in real time and learn where you currently stand.

After all, you wouldn’t want your waste your big marketing bucks, right?

With the help of the consumer data, you will be able to tailor content, engage more with your customers and nurture your leads accordingly.

You will have a better understanding of what’s working and what’s not. In the end, that’s how you will be coming up with the perfect digital strategy for your business that helps your effectively convert your leads into paying customers.

Increase Your Brand Awareness.

Nearly 86% of the overall B2B marketers have claimed digital marketing helped them raise their brand awareness.

What you should focus on is building your authority in the digital world. It’s the only way you will be able to attract new customers and retain the existing ones.

By coming up with a well-planned digital transformation strategy, you can build your authority in the market and generate outstanding opportunities for growth.

This will help you stay a step ahead of your competitors and in-turn beat them.

Conclusion

Right now, it’s not just about surviving. Instead, it’s so much more than that.

It’s a perfect opportunity for businesses to pave a way for their digital transformation.

Time is money. If you don’t take your business operations online, your competitors definitely will.

You need to be one step ahead of them. Otherwise, it’ll all be a waste of time.

Don’t know how to get started?

That’s exactly what we are here to help you with.

Book your strategy call and we will help you throughout the entire process by building a roadmap for your digital transformation.
So, what are you waiting for?
Click HERE to get in touch with us TODAY!

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