Social Media

5 Reason You Should Be Using Facebook Retargeting To Grow Your Business Online
Social Media

5 Reason You Should Be Using Facebook Retargeting To Grow Your Business Online

  Facebook retargeting  is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand. You do this by placing cookies on their computers and that way tracking the things that they’re interested in. For example, if someone spends a little bit of time on the checkout page of your website, with a specific product (or category of product) in their shopping cart, you can then subsequently show them that same product or a similar one. This significantly increase their likelihood of buying. But even if they don’t buy, it can still have numerous benefits for your strategy in the long term. In this article, we’ll be taking a look at the reasons for this – the reasons that Facebook retargeting  is so extremely ben...
4 Surprising Benefits of Using Instagram for Your Business
Social Media

4 Surprising Benefits of Using Instagram for Your Business

  Instagram is a powerful channel for visual content creation for your company. With over a billion people using Instagram in 2020 and spending an average 53 minutes a day on the platform, Instagram is undeniably a launching board for businesses looking to reach a very wide and highly engaged audience If you've never taken into consideration utilizing Instagram as part of your overall marketing strategy, here are four surprising positive aspects that you should remember. More brands are combining Instagram approaches into their marketing strategies, and it leads to business maturity! Videos, gifts, and photos are inspiring high engagement rates. That said, Instagram's “simplicity” can be misleading. Many brands fight to increase or utilize Instagram as part of their social strategy, and...
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